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Blinkered Linkers

One of the things that you have to do when you set up a website is get your terms and conditions right. It's a chore. So what is it that most people do? Well, if you're lazy you mooch around the web, copy the T+Cs from someone else and tweak them a bit. If you want to be more professional about it you call a lawyer.

And what do you think that the lawyer does?

Yup, that's right. He copies them from someone else, maybe tweaks them a bit and charges you a fortune for the privilege.

One of the pieces of evidence for evolution is the existence of so called vestigial organs. The human appendix is cited as just such an organ. It doesn't really do anything it just sits there as a testament to our more vegetarian past when we needed a more ruminatory gut. Same thing applies to the coccyx or wings of an emu. There's an interesting analogue to vestigial organs with vestigial clauses in contracts. Some smart lawyer way back in the mists of time writes a contract that seems sensible at the time; it gets copied and tweaked, copied and tweaked, but the clause that seemed to make sense when it was written gets preserved way past its sell by date.

An interesting example of this was pointed out by Malcolm Coles in his excellent blog the other day. It covers sites that forbid you to link to them. You can imagine the lawyer at the dawn of the web thinking that linking to your site was an intrusion of privacy, so he wrote a clause that banned it. And then his lazy colleagues over time simply replicated it.

Amongst sites banning links (and how exactly are they intending to police this? The mind boggles) – are the BBC, Barclays Bank, Lloyds TSB, The Odeon, Ryanair and Shell.

There seem to be a few stock clauses that get recycled such as No third party is permitted to link any other web-site to this Site without obtaining our prior written consent (notice the quaint hyphen in web-site – only lawyer from loooong ago could have done that) or You are not permitted to create a link to any part of our Services other than the home page unless you have our prior written consent and you get dozens, even hundreds of these examples all over the web. See here

Seriously guys what are you thinking? Half the world is desperate to get links coming through to their sites in order to get their Search Engine ranking increased and the lawyers want to ban it? It's good to know that there are some honourable exceptions.

Take this Shopcreator customer, the British Library who have an admirable openness. "Other individuals and organisations wishing to make British Library content accessible through their websites are encouraged to create hypertext links to the required content on this website."

Another wise decision.

Changing browser habits

Since 1999 Microsoft's Internet Explorer has been the most widely used web browser in the world peaking in 2002 and 2003 with over 80% of the market share. With renewed competition from other web browsers like Google's Chrome, Mozilla Firefox and Apple's Safari its market share has continued to declined. Microsoft spent over $100 million per year on IE in the late 1990s, with over 1000 people working on it by 1999*.

Google's Chrome browser is the newest and arguably one of the fastest browsers listed below combined the simplest user interface. The statistics below** show much browsing habits have changed over the last 10 years.

Statistics are important information. From the statistics below, you can see that Firefox and Internet Explorer are the two most popular browsers.

2011 Internet Explorer Firefox Chrome SafariOpera
January 26.6 % 42.8% 23.8%4.0% 2.5%
          
2010 Internet Explorer FirefoxChrome Safari Opera
December 27.5 %43.5% 22.4% 3.8% 2.2%
November28.6 % 44.0% 20.5% 4.0% 2.3%
October 29.7 % 44.1% 19.2% 3.9%2.2%
September 31.1 % 45.1% 17.3%3.7% 2.2%
August 30.7 % 45.8%17.0% 3.5% 2.3%
July 30.4 %46.4% 16.7% 3.4% 2.3%
June31.0 % 46.6% 15.9% 3.6% 2.1%
May 32.2 % 46.9% 14.5% 3.5%2.2%
April 33.4 % 46.4% 13.6%3.7% 2.2%
March 34.9 % 46.2%12.3% 3.7% 2.2%
February 35.3 %46.5% 11.6% 3.8% 2.1%
January36.2 % 46.3% 10.8% 3.7% 2.2%
           
2009 Internet Explorer Firefox Chrome Safari Opera
December 37.2 % 46.4% 9.8% 3.6%2.3%
November 37.7 % 47.0% 8.5%3.8% 2.3%
October 37.5 % 47.5%8.0% 3.8% 2.3%
September 39.6 %46.6% 7.1% 3.6% 2.2%
August39.3 % 47.4% 7.0% 3.3% 2.1%
July 39.4 % 47.9% 6.5% 3.3%2.1%
June 40.7 % 47.3% 6.0%3.1% 2.1%
May 41.0 % 47.7%5.5% 3.0% 2.2%
April 42.1 %47.1% 4.9% 3.0% 2.2%
March43.3 % 46.5% 4.2% 3.1% 2.3%
February 43.6 % 46.4% 4.0% 3.0%2.2%
January 44.8 % 45.5% 3.9%3.0% 2.3%
          
2008 Internet Explorer FirefoxChrome Safari Opera
December 46.0 %44.4% 3.6% 2.7% 2.4%
November47.0 % 44.2% 3.1% 2.7% 2.3%
October 47.4 % 44.0% 3.0% 2.8%2.2%
September 49.0 % 42.6% 3.1%2.7% 2.0%
August 51.0 % 43.7%  2.6% 2.1%
July 52.4 %42.6%   2.5% 1.9%
June54.2 % 41.0%   2.6% 1.7%
May 54.4 % 39.8%   2.4% 1.5%
April 54.8 % 39.1%   2.2%1.4%
March 53.9 % 37.0%  2.1% 1.4%
February 54.7 % 36.5%  2.0% 1.4%
January 54.7 %36.4%   1.9% 1.4%
          
2007Internet Explorer Firefox Mozilla Safari Opera
November 56.0 % 36.3% 1.2% 1.8%1.6%
September 57.2 % 35.4% 1.2%1.6% 1.5%
July 58.5 % 34.5%1.4% 1.5% 1.9%
May 58.9 %33.7% 1.3% 1.5% 1.7%
March58.7 % 31.8% 1.3% 1.6% 1.6%
January 58.6 % 31.0% 1.5% 1.7%1.5%
          
2006 Internet Explorer Firefox MozillaNetscape Opera
November 60.6 % 29.9%2.5% 0.2% 1.5%
September 62.1 %27.3% 2.3% 0.4% 1.6%
July62.4 % 25.5% 2.3% 0.4% 1.4%
May 63.0 % 25.7% 2.3% 0.3%1.5%
March 64.7 % 24.5% 2.4%0.5% 1.5%
January 66.0 % 25.0%3.1% 0.5% 1.6%
          
2005 Internet ExplorerFirefox Mozilla Netscape Opera
November68.9 % 23.6% 2.8% 0.4% 1.5%
September 75.5 % 18.0% 2.5% 0.4%1.2%
July 73.8 % 19.8% 2.6%0.5% 1.2%
May 71.6 % 21.0%3.1% 0.7% 1.3%
March 72.5 %18.9% 3.3% 1.0% 1.9%
January74.5 % 16.6% 3.4% 1.1% 1.9%
           
2004 Internet Explorer   Mozilla Netscape Opera
November 76.2 %   16.5% 1.7%1.6%
September 79.0 %   13.7%2.0% 1.7%
July 80.4 %  12.6% 2.2% 1.6%
May 81.9 %  9.5% 2.4% 1.6%
March82.8 %   7.9% 2.8% 1.4%
January 84.7 %   5.5% 2.4% 1.5%
           
2003 Internet Explorer   Mozilla Netscape Opera
November 84.9 %   7.2% 2.6%1.9%
September 86.6 %   6.2%2.7% 1.8%
July 87.2 %  5.7% 2.7% 1.7%
May 87.7 %  4.6% 3.3% 1.4%
March88.0 %   4.2% 3.4% 1.2%
January 84.6 %   4.0% 4.0%  
           
2002 Internet Explorer AOL   Netscape  
November 83.4 % 5.2%   8.0%  
September 83.5 % 4.5%   8.0% 
July 84.5 % 3.5%  7.3%  
May 86.7 % 2.8%  7.3%  
March 86.1 %3.0%   7.7%  
January85.8 % 2.8%   7.9%  


Browsers that count for less than 0.5% are not listed.

The content of the article has in the most part come from w3schools.com Browser Stats.

W3Schools is a website for people with an interest for web technologies. These people are more interested in using alternative browsers than the average user. The average user tends to the browser that comes preinstalled with their computer, and do not seek out other browser aternatives.

These facts indicate that the browser figures above are not 100% realistic. Other web sites have statistics showing that Internet Explorer is a more popular browser.

Anyway, the data, collected from the W3Schools' log-files, over a five year period, clearly shows the long and medium-term trends.

"First get your facts; then you can distort them at your leisure."
Mark Twain

*Source: Wikipedia **Source: w3schools.com Browser Stats

New Marketing and SEO Functionality Integrated into Transact

Shopcreator understand the importance of maintaining an online presence in an already cluttered and vast market and as a result, we have integrated an array of fantastic, FREE tools to help expand your online business and drive more sales. Shopcreator's free ecommerce website has been integrated with various tools to help you market your site and improve visibility in major search engines like Google.

Integrated tools include:-

  • Google Analytics
  • Google Analytics is a free web analytics tool that provides rich data on traffic reporting, campaign tracking, industry benchmarking and much more. Shopcreator have simplified the process of using Google analytics and removed the need for you to edit any web pages or provide us with any HTML code.

  • Email Marketing
  • Shopcreator offer a comprehensive e-marketing suite that will allow you to create targeted email campaigns whilst tracking click-through in real time and managing your subscriber list's with regards to bounced back emails and opted out subscribers. To view the web templates available and create a campaign visit our website.

  • Search Engine Submission
  • Shopcreator automatically submit your website to the 4 key search engines Google, MSN, Yahoo, and Ask as soon as you advise us when your ready to trade online ensuring prompt indexing of your site and faster search listings.

  • Google Webmaster Tools
  • Google Webmaster Tools are a powerful set of tools that can audit your site and identify opportunities for you to optimise your store to drive traffic.

  • Product Keyword Management
  • Allows you to manage your product keywords per product and per page to increase page rank and as a result improve your search engine rankings.

  • Marketing /SEO White Papers
  • These white papers will provide you with top tips on improving traffic to your site, maximising sales conversions and other guides to help you realise the potential from your online shop.

  • Newsletter Subscriber List
  • Each Shopcreator store has newsletter subscriber functionality on the homepage. You can use the subscriber list to send e-communications such as monthly newsletters, store announcements or a new line of products available.

  • Google Products
  • Shopcreator will automatically upload all of your store products to Google Products(formerly known as Froogle) as soon as you advise us you are ready to trade online.

  • Link Building
  • Link building is a valuable 'off-page' SEO technique that accounts for approximately 75% of your search engine listing. The link building section will direct you to the most important directories for registration within the UK market so customers can find your store more easily.

To open a free online store and take advantage of the free tools made available with the Transact ecommerce website, create a store now

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Blog Digest – 2nd May 2008

29 April – From Get Elastic

The use of colour in delivering additional traffic might seam like an odd principle but Linda Bustos has been examining ways of using multiple colour options to boost search engine ratings and site traffic. Read more here.

24th April – Grokdotcom

One of the common reasons people abandon a purchase in the checkout is "sticker shock". If you tease customers with low prices and then hit them with high tax and delivery rates they are likely to abandon right at the final hurdle. Read more in Robert Gorell's post here.

2nd May – Practical Ecommerce

Many of our customers use Google Analytics to better understand the traffic that there site gets. Michael Stebbins has written a nice quick post on getting more out of your keywords using these tools. Read more here.

22nd April – Sitebrand

If you watched The Apprentice this week our friend Kevin Shaw might have convinced you that not being green is like the American government refusing to sign the Kyoto Agreement. With this in mind we thought we might link to Carolyn Gardner's great post on Green Shipping Options. Read more here.

29th April – Jack Loechner

Want to know what narks your customers? Well in summary: finding out products are out of stock after you have tried to buy them, payment failures, rubbish return policies and shipping information and lack of purchase confirmations. Get more detail here.

Blog Digest - April 18th


Getting the content of your site right is absolutely key to improving your site search rankings. In this article from SEOmoz Eric Enge talks about optimizing content for the best results.

Shoes.com is allowing it's shoppers to comment on each others comments. This is an interesting change to the classic feedback system as it adds greater depth to a fairly simple site function. We are watching with interest. Read more on Get Elastic

Paypal Director of Online Dispute Resolution, Colin rule was interviewed by Practical Eccomerce the other day. AS so many of our customers use Paypal we thought his responses might be of interest.

Wired is reporting on Myspace entering the digital download revolution. This is one of the fastest growing areas of ecommerce, with Tesco having taken on iTunes this week, so we are watching this growth carefully.

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