Blog Digest – 2nd May 2008

29 April – From Get Elastic

The use of colour in delivering additional traffic might seam like an odd principle but Linda Bustos has been examining ways of using multiple colour options to boost search engine ratings and site traffic. Read more here.

24th April – Grokdotcom

One of the common reasons people abandon a purchase in the checkout is "sticker shock". If you tease customers with low prices and then hit them with high tax and delivery rates they are likely to abandon right at the final hurdle. Read more in Robert Gorell's post here.

2nd May – Practical Ecommerce

Many of our customers use Google Analytics to better understand the traffic that there site gets. Michael Stebbins has written a nice quick post on getting more out of your keywords using these tools. Read more here.

22nd April – Sitebrand

If you watched The Apprentice this week our friend Kevin Shaw might have convinced you that not being green is like the American government refusing to sign the Kyoto Agreement. With this in mind we thought we might link to Carolyn Gardner's great post on Green Shipping Options. Read more here.

29th April – Jack Loechner

Want to know what narks your customers? Well in summary: finding out products are out of stock after you have tried to buy them, payment failures, rubbish return policies and shipping information and lack of purchase confirmations. Get more detail here.